If you want your app to get featured by Apple, you need to update it. Whenever Apple launches a new OS, it would advertise top apps that are handpicked for that particular OS. This featured spot is very valuable. If you want to increase your visibility, user download and revenue, it is better to get it featured by Apple. Thus, updating your app is very essential. 

Moreover, this would help you to get hold of new features of iOS and make it a competitive advantage for you. This would increase trust among potential and current users. Standing amidst your competitors is very essential in marketing. If you want your app to be known to a lot of people, you ought to catch this prestigious spot by updating your app.

Driving attention

Not just Apple, there are a lot of media like The Verge, MacStories and others which are interested in updated apps. This would help you to gain a bigger range of audience. An updated app would make it easy for you to catch attention of those media. Thus, get hold of an Apple app company soon and update your app.

User experience

There are millions of apps which are similar to yours. If you do not want your customers to reach out to your competitors, you need to give them, the best experience. They would not wait for you to update your app so that they can use it after they have upgraded their OS. They would shift to your competitors before you wink. Thus, it is better to update your app on the launch day itself.

Competitive advantage

There are a lot of things that are new and exciting in the new iOS. You can make use of those elements like multi-touch, split view and others and create a better experience for your customers. This would increase positive word of mouth and thereby, increasing retention and number of downloads.

Every now and then, major OS changes happen. Thus, you need to hire the top Apple app services provider to update your app to improve user experience and stay competitive for long.  The efforts your put in this process would never go fruitless. Learn about new features in OS and update your app to support the new OS on the launch day itself. Just like designing your app, updating an app also needs experts in the field and thus, while choosing the app development company, make sure to choose the best one.